Socialnetwork stats Pakistan's digital transformation is a narrative of rapid growth and evolving connectivity, with social media users in Pakistan 2023 forming a significant chapterSocial Media Platform Users in Pakistan (2025)YouTube. Facebook. Instagram. TikTok. LinkedIn. Messenger. Snapchat. X 0 10 20 30 40 50 60 70. Users (Millions) The social sphere in Pakistan is not just a space for casual interaction but a dynamic ecosystem influencing communication, commerce, and public opinion45+ Social Media Marketing Statistics for 2023 Understanding the sheer scale and scope of this digital engagement requires a closer look at user statistics, platform prevalence, and the underlying trends driving this phenomenonFacebook quarterly number of MAU (monthly activeusers) worldwide 2008-2023·Social media global penetration rate 2024, by region · Instagram accounts with
As of January 2023, the statistics paint a clear picture: there were 71Social Media in Pakistan is evolving - 2024 Trends70 million social media users in PakistanSocial Media Users by Country 2026 This figure represents a substantial 30Social Media Platform Users in Pakistan (2025)YouTube. Facebook. Instagram. TikTok. LinkedIn. Messenger. Snapchat. X 0 10 20 30 40 50 60 70. Users (Millions)1% of the total population, underscoring the deep penetration of digital platformsWhat are the topSocial MediaTrends for 2025? · 1. Content Experimentation · 2.SocialListening · 3. Generative AI. This growth is not an isolated event but part of a broader global digital surgeStatistics about Media in Pakistan Indeed, reports indicate that internet users in Pakistan increased by 24 million between January 2023 and January 2024, demonstrating a robust expansion of the digital infrastructure and accessibilitySocial Media Trends 2025 This rapid expansion is a key factor in the rising number of social media usersThe number of social media users in Pakistan has surged past516.1 million, reflecting the country's rapidly growing digital landscape.
The landscape of social media in Pakistan is dominated by a few key players, with Facebook consistently holding a veteran position2023112—TikTok has 18.3 million users, Instagram has 15.6 million, and LinkedIn has 7.6 million account holders in Pakistan. Other social media Data from August 2023 highlights Facebook commanding an impressive 56,779,600 users2025810—Today, in the past year alone, social media sites' usage has grown immensely;173 million new users registered(Hamza et al., 2023) . However, the ascent of other platforms is equally noteworthyPTA reveals social media users' details in Pakistan 2024 TikTok has emerged as a major force, boasting 18Association of Social Media Use with Family 3 million users as of January 2023, according to the Pakistan Telecommunication Authority (PTA)2023112—TikTok has 18.3 million users, Instagram has 15.6 million, and LinkedIn has 7.6 million account holders in Pakistan. Other social media Instagram is another significant platform, with 18,558,400 users recorded in August 2023, and the PTA also placing its user count at 15Social Media Trends 20256 million for January 2023Facebook, the veteransocial mediagiant inPakistan, has a +58% growth rate from 60.4 million all the way to 101.6 millionusers. Despite Beyond these, platforms like Messenger (48,344,200 users in August 2023) and LinkedIn (10,920,000 users in August 2023, with PTA figures at 72024111—Withover 70 million active users on social media, Facebook, Twitter The Pakistan Telecommunication Authority (PTA) estimates that by 2023 6 million for January 2023) also contribute to the diverse digital ecosystemSocial Media Trends 2025 The growing presence of YouTube further solidifies the multifaceted nature of Pakistan's digital engagementFacebook quarterly number of MAU (monthly activeusers) worldwide 2008-2023·Social media global penetration rate 2024, by region · Instagram accounts with
Looking ahead, the trajectory for social media users in Pakistan indicates continued expansion2023125—This study is aimed (a) at examining thesocial media usagepatterns in Pakistani young adults and how theyuseit to connect with their parents. While specific year-end 2023 figures are still being collated, projections and mid-year data from various sources provide a glimpse into the evolving user base2023 Social Media Trends in Pakistan. In January 2023there were 71.70 million social media users in Pakistan, which is 30.1% of the total population of 238.1 One report suggests that by January 2024, Pakistan was home to 71Social media users in Pakistan ·Facebook. 56 779 600· Instagram. 18 558 400 · Messenger. 48 344 200 · Linkedin. 10 920 000.70 million social media users, a slight increase from the previous year and representing 2920231030—The platform is forecast to have 65.7 millionsocialcommerce buyers in2023, and 62% of people who buy products onsocialplatforms made their 5 percent of the total populationStatistics about Media in Pakistan This ongoing growth is fueled by various factors, including increased internet penetration, smartphone affordability, and the growing reliance on social media for information, entertainment, and even commercePakistan Digital 2025 Report | PDF | Facebook | Social Media
The sheer volume of users presents significant implicationsPTA reveals social media users' details in Pakistan 2024 With over 70 million active users on social media, the platforms play a crucial role in shaping public opinion and disseminating informationAs of January2023, the globalsocial media usagerate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with This has led to extensive discussions on their impact and the dynamics of social media usage in the country20231030—The platform is forecast to have 65.7 millionsocialcommerce buyers in2023, and 62% of people who buy products onsocialplatforms made their Furthermore, the rise of social commerce is a notable trend, with forecasts suggesting a substantial number of buyers engaging with products on social platforms in 2023(PDF) Dynamics of Social Media Engagement in Pakistan
The Pakistan Telecommunication Authority (PTA) plays a vital role in monitoring and reporting on these digital trendsExcessive usage of social media a potential threat to Their data reveals a dynamic market, with reports indicating that Pakistani has 303Facebook quarterly number of MAU (monthly activeusers) worldwide 2008-2023·Social media global penetration rate 2024, by region · Instagram accounts with 21 million profiles across several social media platforms by July 2024, marking a substantial increase of 86 millionFacebook quarterly number of MAU (monthly activeusers) worldwide 2008-2023·Social media global penetration rate 2024, by region · Instagram accounts with This figure, representing total profiles rather than unique users, still underscores the immense engagement with these platformsPakistan Digital 2025 Report | PDF | Facebook | Social Media
The growth in social media users is not merely a statistic but a reflection of Pakistan's rapidly growing digital landscape202479—For perspective, an analysis by Keipos indicates thatinternet users in Pakistan increased by 24 million(+27%) between January 2023 and January While some reports project figures around 66Social media - statistics & facts9M for a specific period, others, like those referencing the PTA, indicate a much larger scale of engagement with hundreds of millions of profiles2023112—TikTok has 18.3 million users, Instagram has 15.6 million, and LinkedIn has 7.6 million account holders in Pakistan. Other social media The key takeaway from the 2023 period is the significant and consistent increase in the active user base engaging with a myriad of social platforms20231224—Social mediaplatforms have experienced rapid growth inPakistan, with approximately 53 active millionusersin 2021, reflecting a 9.2% increase This surge in social media adoption is a testament to the country's digital advancement and its integral role in the daily lives of its citizensDigital 2023 Global Overview Report | We Are Social The continuous increase in social engagement signifies a powerful digital presence that will undoubtedly shape future trends and innovations within the Pakistani context2023125—This study is aimed (a) at examining thesocial media usagepatterns in Pakistani young adults and how theyuseit to connect with their parents.
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