Social mediausage by state Pakistan's digital transformation is a narrative of rapid growth and evolving connectivity, with social media users in Pakistan 2023 forming a significant chapter(PDF) Dynamics of Social Media Engagement in Pakistan The social sphere in Pakistan is not just a space for casual interaction but a dynamic ecosystem influencing communication, commerce, and public opinion2025810—Today, in the past year alone, social media sites' usage has grown immensely;173 million new users registered(Hamza et al., 2023) . Understanding the sheer scale and scope of this digital engagement requires a closer look at user statistics, platform prevalence, and the underlying trends driving this phenomenon2023 Social Media Trends in Pakistan. In January 2023there were 71.70 million social media users in Pakistan, which is 30.1% of the total population of 238.1
As of January 2023, the statistics paint a clear picture: there were 71The number of social media users in Pakistan has surged past516.1 million, reflecting the country's rapidly growing digital landscape.70 million social media users in Pakistan2023112—TikTok has 18.3 million users, Instagram has 15.6 million, and LinkedIn has 7.6 million account holders in Pakistan. Other social media This figure represents a substantial 30Social Media Platform Users in Pakistan (2025)YouTube. Facebook. Instagram. TikTok. LinkedIn. Messenger. Snapchat. X 0 10 20 30 40 50 60 70. Users (Millions)1% of the total population, underscoring the deep penetration of digital platforms202479—For perspective, an analysis by Keipos indicates thatinternet users in Pakistan increased by 24 million(+27%) between January 2023 and January This growth is not an isolated event but part of a broader global digital surge45+ Social Media Marketing Statistics for 2023 Indeed, reports indicate that internet users in Pakistan increased by 24 million between January 2023 and January 2024, demonstrating a robust expansion of the digital infrastructure and accessibility20231224—Social mediaplatforms have experienced rapid growth inPakistan, with approximately 53 active millionusersin 2021, reflecting a 9.2% increase This rapid expansion is a key factor in the rising number of social media users2023112—TikTok has 18.3 million users, Instagram has 15.6 million, and LinkedIn has 7.6 million account holders in Pakistan. Other social media
The landscape of social media in Pakistan is dominated by a few key players, with Facebook consistently holding a veteran positionFacebook, the veteransocial mediagiant inPakistan, has a +58% growth rate from 60.4 million all the way to 101.6 millionusers. Despite Data from August 2023 highlights Facebook commanding an impressive 56,779,600 users45+ Social Media Marketing Statistics for 2023 However, the ascent of other platforms is equally noteworthyThe number of social media users in Pakistan has surged past516.1 million, reflecting the country's rapidly growing digital landscape. TikTok has emerged as a major force, boasting 18Social Media Growth in Pakistan 2025 – Latest User Stats3 million users as of January 2023, according to the Pakistan Telecommunication Authority (PTA)Social media - statistics & facts Instagram is another significant platform, with 18,558,400 users recorded in August 2023, and the PTA also placing its user count at 15Statistics about Media in Pakistan6 million for January 2023Over the past twelve months, the world's digital behaviours have shown some of the most profound changes we've seen in years, even compared. Beyond these, platforms like Messenger (48,344,200 users in August 2023) and LinkedIn (10,920,000 users in August 2023, with PTA figures at 720231224—Social mediaplatforms have experienced rapid growth inPakistan, with approximately 53 active millionusersin 2021, reflecting a 9.2% increase 6 million for January 2023) also contribute to the diverse digital ecosystemDigital in Pakistan The growing presence of YouTube further solidifies the multifaceted nature of Pakistan's digital engagementSocial media users in Pakistan ·Facebook. 56 779 600· Instagram. 18 558 400 · Messenger. 48 344 200 · Linkedin. 10 920 000.
Looking ahead, the trajectory for social media users in Pakistan indicates continued expansion2023125—This study is aimed (a) at examining thesocial media usagepatterns in Pakistani young adults and how theyuseit to connect with their parents. While specific year-end 2023 figures are still being collated, projections and mid-year data from various sources provide a glimpse into the evolving user baseReality Check on Pakistan's Digital Boom - Aurora Magazine One report suggests that by January 2024, Pakistan was home to 71Social Media in Pakistan is evolving - 2024 Trends70 million social media users, a slight increase from the previous year and representing 29Social Media Platform Users in Pakistan (2025)YouTube. Facebook. Instagram. TikTok. LinkedIn. Messenger. Snapchat. X 0 10 20 30 40 50 60 70. Users (Millions)5 percent of the total populationSocial Media in Pakistan is evolving - 2024 Trends This ongoing growth is fueled by various factors, including increased internet penetration, smartphone affordability, and the growing reliance on social media for information, entertainment, and even commerceThe number of social media users in Pakistan has surged past516.1 million, reflecting the country's rapidly growing digital landscape.
The sheer volume of users presents significant implicationsAssociation of Social Media Use with Family With over 70 million active users on social media, the platforms play a crucial role in shaping public opinion and disseminating information2025810—Today, in the past year alone, social media sites' usage has grown immensely;173 million new users registered(Hamza et al., 2023) . This has led to extensive discussions on their impact and the dynamics of social media usage in the countryWhat are the topSocial MediaTrends for 2025? · 1. Content Experimentation · 2.SocialListening · 3. Generative AI. Furthermore, the rise of social commerce is a notable trend, with forecasts suggesting a substantial number of buyers engaging with products on social platforms in 2023Statistics about Media in Pakistan
The Pakistan Telecommunication Authority (PTA) plays a vital role in monitoring and reporting on these digital trends2023112—TikTok has 18.3 million users, Instagram has 15.6 million, and LinkedIn has 7.6 million account holders in Pakistan. Other social media Their data reveals a dynamic market, with reports indicating that Pakistani has 3032023112—TikTok has 18.3 million users, Instagram has 15.6 million, and LinkedIn has 7.6 million account holders in Pakistan. Other social media 21 million profiles across several social media platforms by July 2024, marking a substantial increase of 86 millionThe Role of Social Media in Shaping Public Opinion This figure, representing total profiles rather than unique users, still underscores the immense engagement with these platformsStatistics about Media in Pakistan
The growth in social media users is not merely a statistic but a reflection of Pakistan's rapidly growing digital landscapeAssociation of Social Media Use with Family While some reports project figures around 66Over the past twelve months, the world's digital behaviours have shown some of the most profound changes we've seen in years, even compared.9M for a specific period, others, like those referencing the PTA, indicate a much larger scale of engagement with hundreds of millions of profilesThe number of social media users in Pakistan has surged The key takeaway from the 2023 period is the significant and consistent increase in the active user base engaging with a myriad of social platformsPakistan Digital 2025 Report | PDF | Facebook | Social Media This surge in social media adoption is a testament to the country's digital advancement and its integral role in the daily lives of its citizensFacebook, the veteransocial mediagiant inPakistan, has a +58% growth rate from 60.4 million all the way to 101.6 millionusers. Despite The continuous increase in social engagement signifies a powerful digital presence that will undoubtedly shape future trends and innovations within the Pakistani contextPakistan Digital 2025 Report | PDF | Facebook | Social Media
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